See it move a real load

Watch a load go from the sale ring to the receiving pen.

Book a 20-minute walkthrough and we'll run a live load through HerdRoute on your own auction's schedule, the same pipeline your buyers, drivers, and office would use.

Twenty minutes. Four straight answers.

Your walkthrough is built around what operators ask most:

  • What does a real route look like? A lot listed at your barn, sold, dispatched, tracked to delivery, paperwork attached.
  • What does each role see? The auction house, the buyer, the hauler, and dispatch, side by side.
  • Where does the paperwork live? Every document attached to the load, saved in one place and ready when someone needs it.
  • How do we fit in? No change to how you run your operation or buy today. HerdRoute works for you, not the other way around.

You won't get a sales team on this call. You'll get the founder, invested in improving the experience from the moment the gavel drops and building for the future. I know a sale day doesn't slow down for software, and the last thing you need is another system to babysit.

Bring how your operation runs now, and I'll show you how HerdRoute saves you time and headaches while giving your buyers and drivers a better experience on every load.

Marshall Willingham, Founder

The pipeline, every load

What happens next

01
Grab a time. Pick a slot on the calendar and it's booked. Confirmation and reminder included, no phone tag.
02
Watch a load move. Twenty minutes watching a load run the full pipeline, sale ring to delivery, with you driving the screen.
03
Build the partnership. If you like what you see, we talk through a Letter of Intent and start building the partnership that brings HerdRoute to your operation at time of launch.

Book a demo

Pick a time that works for you. It goes straight on Marshall's calendar.

Role
Method of Contact

No software to install. Booking takes under a minute.

Let's talk about what your sale day could look like.

Grab a time that works for you and we'll walk through HerdRoute together on a real order, from the gavel to the gate. No sales team, just the founder.

Schedule a demo →

"Let us not grow weary in doing good, for at the proper time we will reap a harvest if we do not give up." Galatians 6:9

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